Final Pixel Privacy Policy
Introduction
Final Pixel Ltd is a creative innovation agency specialising in Unreal Engine environments, virtual art department (VAD) services, and on-set virtual production. We respect your privacy and are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK-GDPR) 2021 and the Data Protection Act 2018.
This privacy policy explains how we collect, use, and protect your personal data when you interact with us.
1. WHO WE ARE
Final Pixel Ltd is registered in England and Wales with its registered office at 71-75 Shelton Street, London.
We have appointed a data protection officer (DPO) responsible for overseeing questions relating to this privacy policy. For all privacy-related queries, requests, or complaints, please contact us at:
Email: info@finalpixel.com
Postal address: Final Pixel Ltd, 71-75 Shelton Street, London
2. THE DATA WE COLLECT ABOUT YOU
Personal data means any information about an individual from which that person can be identified. We may collect, use, store ,and transfer different kinds of personal data about you:
● Identity Data: Name, username, title, date of birth, gender, photograph
● Contact Data: Billing address, delivery address, email address, telephone numbers
● Financial Data: Bank account, payment card details, credit references
● Transaction Data: Details about payments and services you have purchased from us
● Technical Data: IP address, login data, browser type, device information
● Profile Data: Username, purchases, interests, preferences, feedback
● Usage Data: Information about how you use our website and services
● Marketing Data: Your preferences for receiving marketing communications
We do not collect any special categories of personal data (race, ethnicity, religious beliefs, sexual orientation, political opinions, health information, etc.) unless specifically required for a project with your explicit consent.
3. HOW YOUR PERSONAL DATA IS COLLECTED
We collect data from and about you through:
● Direct interactions: When you provide your information by filling out forms, corresponding with us, purchasing our services, subscribing to our content, participating in surveys, or when you provide feedback.
● Automated technologies: As you interact with our website, we may automatically collect Technical Data about your browsing patterns and devices using cookies and similar technologies. You can manage your cookie preferences through your browser settings.
● Third parties: We may receive personal data about you from various third parties such as analytics providers, payment service providers, and publicly available sources.
4. HOW WE USE YOUR PERSONAL DATA
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
● Where we need to perform the contract we are about to enter into or have entered into with you
● Where it is necessary for our legitimate interests (or those of a third party)
● Where we need to comply with a legal obligation
● Where you have given us consent
● Consent – Where you have given explicit consent
● Contractual Necessity – Where processing is required to fulfil a contract
● Legal Obligation – Where processing is necessary to comply with a legal requirement
● Legitimate Interests – Where processing is essential for our legitimate interests, provided these do not override your rights
Purposes for which we use your personal data:
● To register you as a client
● To process and deliver our services
● To manage our relationship with you
● To improve our website, services, and customer relationships
● To make recommendations about services that may interest you
● To administer and protect our business
Marketing
We may send you marketing communications about our services if you have requested information from us, purchased services from us, or if you provided us with your details when you entered a competition or registered for a promotion.
You can opt out of receiving marketing messages at any time by following the unsubscribe links on any marketing message or by contacting us directly.
5. DISCLOSURES OF YOUR PERSONAL DATA
We may share your personal data with:
● Service providers who provide IT, system administration, and other services
● Professional advisers including lawyers, bankers, auditors, and insurers
● Government bodies that require reporting of processing activities
● Third parties to whom we may sell, transfer, or merge parts of our business
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes.
6. INTERNATIONAL TRANSFERS
We may transfer your personal data outside the UK or European Economic Area (EEA). Whenever we do so, we ensure a similar degree of protection is afforded to your data through appropriate safeguards:
● Using specific contracts approved by the European Commission
● Transferring data to countries that have been deemed to provide adequate protection
● Using providers who are part of approved certification mechanisms
7. DATA SECURITY
We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. We limit access to your personal data to those employees, agents, and contractors who have a business need to know.
We have procedures to deal with any suspected personal data breach and will notify you and the UK Information Commissioner's Office (ICO) within 72 hours of becoming aware of a breach where we are legally required to do so. If the breach poses a high risk to your rights and freedoms, we will notify you directly as soon as possible.
8. DATA RETENTION
We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process your personal data, and whether we can achieve those purposes through other means.
By law, we must keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for seven years after they cease being customers for tax purposes.
9. YOUR LEGAL RIGHTS
Under UK-GDPR, you have rights in relation to your personal data:
● Right to Access – Request a copy of your personal data (Data Subject Access Request)
● Right to Rectification – Request correction of incomplete or inaccurate data
● Right to Erasure – Request deletion of your data where legally applicable
● Right to Restrict Processing – Request limits on how your data is processed
● Right to Data Portability – Request to receive data in a structured, commonly used format
● Right to Object – Object to processing based on legitimate interests or for direct marketing
● Rights Related to Automated Decision-Making – Challenge decisions made solely by automated means
If you wish to exercise any of these rights, please contact us at info@finalpixel.com We will respond to all legitimate requests within 30 calendar days unless an extension is required due to complexity.
You will not have to pay a fee to access your personal data or to exercise any of your other rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive.
To help us respond to your request, we may need specific information to verify your identity. This is a security measure to ensure personal data is not disclosed to any unauthorised person.
10. COMPLAINTS
If you have concerns about how we process your personal data, please contact us first at info@finalpixel.com so that we can address your concerns.
11. CHANGES TO THIS PRIVACY POLICY
We may update this privacy policy from time to time. We will post any changes on this page and, where appropriate, notify you by email. Please check back frequently to see any updates or changes.
Last updated: 4 April 2025